In this episode we try to tackle the question: What do Users Care About. Tom (or BigTom) Oathoudt joins us to share his perspective from his years of working hard for many different clients and users. We talk about users' primary concern: productivity and getting the job done. This leads us to discuss briefly how layouts can be designed and how scripts can be written. Spoiler Alert: Better doesn't always mean faster". We talk some about when to refactor our code.