In this episode of the Context Podcast, Ernest Koe and Todd Geist cover “This Week in AI: FileMaker Edition.” They dig into the AI hype cycle: why “token maxing” is largely meaningless, why productivity gains don’t automatically translate to revenue, and why attention is the scarcest resource in the agentic era. They also react to a landmark Claris webinar led by former co-host Martha Zink, which drew over 1,000 attendees and previewed first-party agentic development coming to FileMaker. 

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